European premiere of Aladdin

From Broadway to Hamburg
On 6 December over 1,800 guests celebrated the European premiere of Disney's successful musical "Aladdin" at the Stage Theater Neue Flora in Hamburg. Even during the performance the audience, which included prominent figures from politics, business, media and sport, broke into euphoric standing ovations.

Behind the scenes, as always with premieres organised by Stage Entertainment, the Guest-One specialists ensured seamless guest management. Before the event, guests were invited to the premiere celebrations with an elaborately produced mailing. A bilingual online portal with the "look and feel" of Aladdin ensured quick, convenient registration. After registration guests received personal admission tickets. In the background the Guest-One seating module ensured an easily manageable and efficient way of seating the guests in the theatre.

The electronic check-in, also provided by Guest-One, then issued guests with their tickets - thus changes could be incorporated right up until guests arrived. The premiere of Aladdin represented the last in a thrilling year of seven premieres for Stage Entertainment. The long-term close cooperation is to be continued in 2016.
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