Electronic Arts – Gamescom 2018

Guest-One was thrilled to be asked to assist Electronic Arts (EA) with its trade fair entry at
Gamescom 2018. Registration for the exclusive Business Lounge and the Influencer Hub was
carried out via an in-house developed project solution for the global manufacturer of PC and
console games. The standard solution Crew Control was used to manage all of EA’s staff who
were manning the stand.
The necessary software processes and functions were initially defined with the customer in
two workshops. Particular importance was placed here on the invitation process as the idea
was not only for guests to be invited by international “coordinators” (country managers, press
officers and product managers) but also for them to receive specific timeslots for exclusive
previews and game tests with the invitation.
Guest-One set up an English-language website featuring EA’s corporate design for the
registration process. Once participants had logged in using their unique personal access code,
they could register for the trade fair and update their existing data with additional information.
After registering, all guests received a confirmation email along with an entry ticket both as a
PDF and as a wallet pass for their smartphone.
For the accreditation of guests on site, Guest-One provided fixed check-in stations as well as
various smartphones featuring an in-house developed accreditation app for different access
points to the trade fair stand. Three guest managers were on hand over the five days that the
trade fair lasted to ensure that everything ran smoothly and that guests received impeccable
service.


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Images : © Electronic Arts
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