Grand Basel 2018

Over 100 unusual vehicles selected by an international specialist jury and an equally unusual exhibition concept – that was Grand Basel 2018, which took place at Messe Basel from September 6 to 9, 2018.
 

With Grand Basel, Messe Schweiz has created an entirely new type of vehicle exhibition, which drew
collectors, dealers and vintage car fans from all over the world to Basel. In addition to the four days
when the show was open to the public, there were three preview days before the event, which were
reserved for VIPs and collectors as well as the exhibitors, partners and sponsors. Messe Schweiz
called on Guest-One to manage invitations and registrations for this exclusive event.
The invitation was a combination of high-quality postal and electronic invitations sent out by Guest-
One. For registrations, Guest-One set up a portal in the Grand Basel corporate design. When
registering for one or more days, guests received an exclusive trade fair ticket as well as a wallet pass
and access to a specially created trade fair app. For the exhibitors, partners and sponsors, Guest-One
provided personalized promotion codes, which could be used by these partners for their own
customer mailings. These additional registrations were then automatically assigned to the relevant
partner.

On location, Guest-One provided the personnel and the hardware for accrediting guests. When
checking into the event, all guests received a high-quality name badge, which was printed live within
a few seconds. With this name badge, which also featured a scannable QR code, guests could enter
the halls via a turnstile system. For this purpose, Guest-One provided a special interface to the trade
fair turnstiles. Because crew accreditation too was handled by Guest-One, Guest-One and two guest
managers spent 14 days at the event, ensuring smooth participation management at all times.

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Images: © Grand Basel

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