Staff event: Unitymedia

A sophisticated online platform was set up to register around 3,000 staff members invited, which not only allowed them to accept and decline the invitation but also to answer questions about themselves and their interests as well as book various workshops. Guests were also able to upload a personal profile picture. Based on assessments of the answers and areas of interest, the system made further individually tailored workshop suggestions.
 
The uploaded images were examined one-by-one by the Guest-One Graphics department and, where necessary, reworked before being placed in a template similar to that used in good old Panini football sticker albums. Then, around 43,000 Panini-style images were produced and placed inside packs containing 50 stickers, with each guest receiving one pack. Upon checking in on site, guests received their own personal images as well as a collector’s album produced by the client. Over the course of the event, colleagues enthusiastically swapped images with each other. As a result, this activity was a real talking point amongst staff members both during the event itself and for a long time after. In addition to its guest management experience, Guest-One was able to demonstrate its graphics and lettershop expertise.